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	<title>WORDS</title>
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	<description>On publishing and how to get there</description>
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		<title>WORDS</title>
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		<title>Writing a Book Proposal</title>
		<link>http://mbreau.wordpress.com/2010/01/29/writing-a-book-proposal/</link>
		<comments>http://mbreau.wordpress.com/2010/01/29/writing-a-book-proposal/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 03:36:52 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[book proposal]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=280</guid>
		<description><![CDATA[A while back, I wrote this piece about what happens to your book once it&#8217;s been accepted at a publishing house. But, before a writer gets to that point, they have to do a lot of work &#8211; including write a book proposal. Generally, if a writer is interested in writing a book, they do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=280&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Facebook (Ut Oh)</title>
		<link>http://mbreau.wordpress.com/2009/08/17/facebook-ut-oh/</link>
		<comments>http://mbreau.wordpress.com/2009/08/17/facebook-ut-oh/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 20:38:39 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=278</guid>
		<description><![CDATA[I&#8217;ve been asked to look at facebook as a social marketing method for a magazine company at work. Here is what my research has turned up: About Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=278&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>NYT.com to charge for content?</title>
		<link>http://mbreau.wordpress.com/2009/05/11/nyt-com-to-charge-for-content/</link>
		<comments>http://mbreau.wordpress.com/2009/05/11/nyt-com-to-charge-for-content/#comments</comments>
		<pubDate>Mon, 11 May 2009 20:44:23 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=267</guid>
		<description><![CDATA[as part of the generation who 'grew up in the last 15 years' I think I can testify that if the Times went to a pay-per model I would probably stop reading it. There are too many other (and more objective) news sources available online.

Now, from another point of view, their are several problems with charging for content. The first is that it makes it harder to find. It makes SEO moot. Once you put your content behind a wall, you are counting purely on you're brand to be able to pull in readers; you are assuming that they will seek you out. That, to be blunt, takes a lot of guts.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=267&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Twit·ter &#8211; v.   1. to utter a succession of small, tremulous sounds, as a bird.</title>
		<link>http://mbreau.wordpress.com/2009/04/10/twit%c2%b7ter-v-1-to-utter-a-succession-of-small-tremulous-sounds-as-a-bird/</link>
		<comments>http://mbreau.wordpress.com/2009/04/10/twit%c2%b7ter-v-1-to-utter-a-succession-of-small-tremulous-sounds-as-a-bird/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 14:26:10 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[are you a twit if you don't want to twitter]]></category>
		<category><![CDATA[comscore]]></category>
		<category><![CDATA[demographic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flutter]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[Irvine]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Martha Irvine]]></category>
		<category><![CDATA[NYT]]></category>
		<category><![CDATA[peer-to-peer]]></category>
		<category><![CDATA[scorecom]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twit]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter traffic surging]]></category>
		<category><![CDATA[usa today]]></category>
		<category><![CDATA[WSJ]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=259</guid>
		<description><![CDATA[Twit·ter - v. (used without object)  1. to utter a succession of small, tremulous sounds, as a bird. Twitter is the latest popular social phonomenon. In &#8220;Are you a Twit if you don&#8217;t want to Twitter?&#8221; Martha Irvine argues that while twitter is the latest social phonomenon, perhaps there is a social networking fatigue developing; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=259&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Tracking Consumers : Not Just For the FBI</title>
		<link>http://mbreau.wordpress.com/2009/03/15/tracking-consumers/</link>
		<comments>http://mbreau.wordpress.com/2009/03/15/tracking-consumers/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 20:04:17 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[business week]]></category>
		<category><![CDATA[businessweek.com]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[cell usage]]></category>
		<category><![CDATA[consumer tracking]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[newpaper]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[print pu]]></category>
		<category><![CDATA[print publication]]></category>
		<category><![CDATA[publication]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[Sense Networks]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[tracking cell]]></category>
		<category><![CDATA[tracking data]]></category>
		<category><![CDATA[tribes]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=245</guid>
		<description><![CDATA[According to an article on BusinessWeek.com, a new company named Sense Networks is working to track consumer movements through their cell phones. It then groups consumers by ‘tribes’ based upon the places they visit and upon common behaviors. In the article, the focus is on how this data could be used to create much more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=245&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Some Cheese for that Whine&#8230; Newspapers (Part 1): Changing Distribution</title>
		<link>http://mbreau.wordpress.com/2009/02/28/some-cheese-for-that-whine-newspapers-part-1-changing-distribution/</link>
		<comments>http://mbreau.wordpress.com/2009/02/28/some-cheese-for-that-whine-newspapers-part-1-changing-distribution/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 02:30:56 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[8020 media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising effectiveness]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital news]]></category>
		<category><![CDATA[digital newspaper]]></category>
		<category><![CDATA[digital newspapers]]></category>
		<category><![CDATA[doomed news]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[electronic media]]></category>
		<category><![CDATA[huffingtonpost.com]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mitch fox]]></category>
		<category><![CDATA[mr. magazine]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[newspapers doomed]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online media profitability]]></category>
		<category><![CDATA[print publication]]></category>
		<category><![CDATA[print vs. digital]]></category>
		<category><![CDATA[print vs. web]]></category>
		<category><![CDATA[sam martin]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=183</guid>
		<description><![CDATA[I recently finished a series of &#8220;Some cheese for that whine&#8221; on the book industry. Now, it&#8217;s time to turn our focus to an arguably more doomed industry: the newspaper industry. There are a lot of major issues facing the news world today, and competing with the internet is among the most demanding. The image [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=183&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Mag Distributors : Way to go?</title>
		<link>http://mbreau.wordpress.com/2009/02/19/mag-distributors-way-to-go/</link>
		<comments>http://mbreau.wordpress.com/2009/02/19/mag-distributors-way-to-go/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 20:21:20 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[7 cent surcharge]]></category>
		<category><![CDATA[7 cents per issue]]></category>
		<category><![CDATA[Anderson News co]]></category>
		<category><![CDATA[antitrust]]></category>
		<category><![CDATA[antitrust suite magazines]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[magazine distributing]]></category>
		<category><![CDATA[magazine distributor]]></category>
		<category><![CDATA[magazine distributors]]></category>
		<category><![CDATA[magazine surcharge]]></category>
		<category><![CDATA[magazine wholesaler]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[Source Interlink]]></category>
		<category><![CDATA[time inc]]></category>
		<category><![CDATA[wholesalers]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=230</guid>
		<description><![CDATA[Most publishing people are probably aware, by this point, of the grand circus that is magazine distributing these days. Since Anderson News Co. and Source Interlink attempted to charge publishers an additional 7 cent surcharge per copy, there has been a lot of speculation, with Time Inc. going so far as to begin to set [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=230&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>A Publishing Brand</title>
		<link>http://mbreau.wordpress.com/2009/02/17/a-publishing-brand/</link>
		<comments>http://mbreau.wordpress.com/2009/02/17/a-publishing-brand/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 19:13:17 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[Arthur A. Levine Books]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[borders]]></category>
		<category><![CDATA[borders member]]></category>
		<category><![CDATA[borders membership]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brian Williams]]></category>
		<category><![CDATA[Deeper]]></category>
		<category><![CDATA[Gordon]]></category>
		<category><![CDATA[Harry Potter]]></category>
		<category><![CDATA[JK Rowling]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publisher brand]]></category>
		<category><![CDATA[publisher of Potter]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[publishers branding]]></category>
		<category><![CDATA[publishing brand]]></category>
		<category><![CDATA[Roderick Gordon]]></category>
		<category><![CDATA[Rowling's Publisher]]></category>
		<category><![CDATA[Scholastic]]></category>
		<category><![CDATA[The Chicken House]]></category>
		<category><![CDATA[Tunnels]]></category>
		<category><![CDATA[Williams]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=224</guid>
		<description><![CDATA[Today, I received my latest Borders Member email, and included a mention of the book Deeper, part of a series by Roderick Gordon and Brian Williams, released earlier this month. None of that is significant, on it&#8217;s own. However, the first line of the ad for the book is, &#8220;From the publisher of J.K. Rowling&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=224&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>My Bright Idea</title>
		<link>http://mbreau.wordpress.com/2009/02/11/my-bright-idea/</link>
		<comments>http://mbreau.wordpress.com/2009/02/11/my-bright-idea/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 19:16:23 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[magazine idea]]></category>
		<category><![CDATA[online magazine]]></category>
		<category><![CDATA[publishing idea]]></category>

		<guid isPermaLink="false">http://mbreau.wordpress.com/?p=221</guid>
		<description><![CDATA[I&#8217;m hoping to launch a new blog later this year. It will be a women&#8217;s networking blog for young professional women. I&#8217;m hoping to do a soft launch in Dec. with a big launch in May 2010 (when college graduates enter the workforce).  The target demographic would be women who are about to graduate college [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=221&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Building Blocks of Blogs</title>
		<link>http://mbreau.wordpress.com/2009/02/11/building-blocks/</link>
		<comments>http://mbreau.wordpress.com/2009/02/11/building-blocks/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 18:16:41 +0000</pubDate>
		<dc:creator>Melissa Breau</dc:creator>
				<category><![CDATA[publishing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[b2b publishing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[creating a blog]]></category>
		<category><![CDATA[eblog]]></category>
		<category><![CDATA[ejournalism]]></category>
		<category><![CDATA[emagazines]]></category>
		<category><![CDATA[fire ftp]]></category>
		<category><![CDATA[free advertising]]></category>
		<category><![CDATA[free marketing]]></category>
		<category><![CDATA[godaddy.com]]></category>
		<category><![CDATA[google-ability]]></category>
		<category><![CDATA[hosting a blog]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[keeping a blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing for free]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[marketing with blogs]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[weblogs]]></category>
		<category><![CDATA[writing for a blog]]></category>

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		<description><![CDATA[Blogs are a hot item these days. Everyone seems to have one – or to want to have one. There are several things that should be considered, though, before you ‘roll out the presses’ – or, rather, don’t. Companies see them as a great way to promote themselves in the social networking circles (some companies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbreau.wordpress.com&amp;blog=2077424&amp;post=218&amp;subd=mbreau&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mbreau.wordpress.com/2009/02/11/building-blocks/feed/</wfw:commentRss>
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