Most people in publishing have acknowledged that publishing is in a transition phase right now. With the digital bubble, everyone tried to grab a piece of the pie – but it didn’t always taste very good. Digital content brings with it it’s own problems. For magazines that includes how to make profit on something you’re giving away and how digital advertising will in turn affect print advertising.
Despite the fact that many readers are getting more of their information online these days, many magazines still don’t have a successful website, with an easily navigated digital version of the magazine. (Or easily navigated pages) In comes Mygazines.com. It has done what many mags failed to do – it has designed a simple, easy to use reader that allows members to browse pdfs of many popular magazines. The magazines are uploaded by users, and there is a surprising variety available. While the site will likely fall into trouble soon, since it defies copyright laws, it still shows what is possible and inspires the question: Is the lack of good content or design simply that print people can’t think digital?