Archive for December 2008

Some Cheese with that Whine… Books and new media

December 23, 2008

This is the third part of my multi-part series, “Some Cheese with that Whine …”, a follow up to the first and second part, on books. Publishing companies have a lot to ‘whine’ about these days – social media, free web content, etc. But instead, some of them are actually going out and doing things about it. Some are investing in new marketing initiates and proving that books are still an entertainment sector, capable of entertaining the masses.

(more…)

Building to a Tipping Point

December 15, 2008

Malcolm Gladwell begins his discussion in The Tipping Point with an explanation of how ideas, behaviors, messages and products spread the same way that viruses do. Like epidemics, successfully marketed products are contagious; small changes can have large impacts; and changes happen in a hurry.
When job hunting, you can consider yourself the product being marketed. As with a product, these three things are important. By making yourself “contagious,” you make sure that your abilities and news that your job hunting pass quickly through your network and beyond. Small changes, such as making a new acquaintance or volunteering to work an event, can have a big impact on your success. Remembering to write out a personalized thank you note, and mailing it in may be exactly the touch needed. Finally, when a job becomes available, chances are good things will move quickly and you need to be ready for that, by having a resume prepared for each type of job you are interested in.

(more…)

Secret to Success #1

December 11, 2008

I’m going to start a new “column” in the becoming professional category. In it, I’m going to post short tips, different things that can help to land a job or build a network. A lot of these ideas have come from different sources; I’ll credit them when I remember where the idea came from, and include a link. If I don’t credit it, and you know where it came from feel free to inform me and I’ll credit it.

Secret to Success : Tip # 1

Create a student business card.
Imagine these two senarios: First, you’re at the bar, and you’re flirting with a member of the opposite sex. You want to give them your number, so you pull out a business card with your name, number and email address so they can call you – or look you up on facebook later. Don’t you think they’d be impressed? Now, this may not seem as exciting, but picture yourself a volunteer at a conference or event, and you meet someone who works in the field you want to go into. You’ve been talking with him for a bit, and told him you’re a student and you’re interested in his field. He gives you his card – and you pull yours out and give it to him. Believe it or not, the impression you make on him will be the same as the one you made on the member of the opposite sex that you were flirting with at the bar. Both will see you as a young, up-and-coming professional. Both will see you as a ‘catch’ – for a future job opportunity or a job.

The Best part? Student business cards aren’t expensive. VistaPrint.com lets you create your business cards for free in exchange for putting their logo in small print on the back at the bottom of your card. You just pay shipping (about 6 bucks) for 250 cards. You’ll be amazed at how much having them impresses people (I was) and it’s a cheap investment.

Be sure to check back for more Secrets to Success….

Some Cheese with that Whine … Books, their readers and the big E

December 10, 2008

This is the second part of my multi-part series, “Some Cheese with that Whine …”, a follow up to the first part, on books (here). Publishing companies have a lot to ‘whine’ about these days. There are a lot of problems they are facing and they don’t seem to be able to figure out how to climb out of the holes they’ve dug for themselves.

The Whine….

Today’s book publishing world is worried about the changes in format (print to electronic), and is very focused on trying to wedge their way into the consumer conscious. With all the other types of ‘entertainment’ media out there, books take up a smaller portion of the industry then they once did. Publishers are trying (some in very interesting ways) to make their books stand out, and the convince customers to buy their products. So here’s some discussion on E Books, and the people who (still) read.

(more…)

Update

December 2, 2008

Hey all – I just wanted everyone to know that if i post a little sporadically over the next week or two, I promise I’ll be back. It’s just finals week at Grad School and my roommate has yet to get our internet hooked up at our new apartment. I promise once finals are over I’ll be back with a vengeance. I need to finish my “Some Cheese for that Whine…” series, including another post (or a few more) on the book industry, one on newspapers and one or two on magazines.

Thanks for hanging with me.