I’ve been asked to look at facebook as a social marketing method for a magazine company at work. Here is what my research has turned up:
Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region. What began as a network for college students has evolved into an online networking platform for users of all ages.
Originally, brands existed on facebook in only one format: if users liked a brand, or if it held sway with a specific demographic, a user might decide to create a “group” based upon that brand. More recently, Facebook has created an official way for companies to utilize the site by creating business accounts and setting up “fan pages.”
Ideally, for either of these options, the company founder or in the case of a magazine, someone with a large number of personal contacts within the industry being targeted would maintain the group or fan page from their personal account (more about this later).