Posted tagged ‘book’

Tracking Consumers : Not Just For the FBI

March 15, 2009

person-question_1According to an article on BusinessWeek.com, a new company named Sense Networks is working to track consumer movements through their cell phones. It then groups consumers by ‘tribes’ based upon the places they visit and upon common behaviors.

In the article, the focus is on how this data could be used to create much more targeted advertising campaigns, but upon reading it, I began thinking about how it could be used by magazines, newspapers and books.

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A Publishing Brand

February 17, 2009

Today, I received my latest Borders Member email, and included a mention of the book Deeper, part of a series by Roderick Gordon and Brian Williams, released earlier this month. None of that is significant, on it’s own. However, the first line of the ad for the book is, “From the publisher of J.K. Rowling’s Harry Potter books come another series about a boy and the depths of evil.”

picture-3The idea that the book is being marketed to the Harry Potter audience is what caught my eye. Is Scholastic (probably one of the publishing companies best known to consumers as a brand, and therefore well positioned to try this) trying to brand their company? Traditionally, publishing companies have tried to brand books by author. The opening line of this ad  doesn’t NAME the publisher in question. So it is assuming that consumers either know who published Harry Potter, or that they don’t care but will buy from that publisher BECAUSE of what they’ve previously published.

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Writing Quotes for the new year….

January 3, 2009

Sometimes we all need a little inspiration … or something to distract us from our lack of it. So here are some quotes on writing I particularly liked.

Don’t tell me the moon is shining; show me the glint of light on broken glass.  ~Anton Chekhov

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Some Cheese with that Whine … Books, their readers and the big E

December 10, 2008

This is the second part of my multi-part series, “Some Cheese with that Whine …”, a follow up to the first part, on books (here). Publishing companies have a lot to ‘whine’ about these days. There are a lot of problems they are facing and they don’t seem to be able to figure out how to climb out of the holes they’ve dug for themselves.

The Whine….

Today’s book publishing world is worried about the changes in format (print to electronic), and is very focused on trying to wedge their way into the consumer conscious. With all the other types of ‘entertainment’ media out there, books take up a smaller portion of the industry then they once did. Publishers are trying (some in very interesting ways) to make their books stand out, and the convince customers to buy their products. So here’s some discussion on E Books, and the people who (still) read.

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Some cheese for that whine…. Books and Self-Publishing

November 28, 2008

Publishing companies have a lot to ‘whine’ about these days. There are a lot of problems they are facing and they don’t seem to be able to figure out how to climb out of the holes they’ve dug for themselves. This is part I of a 3 part series that I’m going to publish on here … each will be on one of the major publishing sectors. They will incorporate some of the major issues facing that sector of publishing today and some solutions that have come up through discussions with classmates, professors, industry professionals and through research and reading.

The Whine….

Today’s book publishing world is filled with amazon and the kindle, authors who no longer see the value in trading their earnings for the offering of a big publishing house and so instead choose to self-publish, Oprah, pricing issues and Google. Each of these issues is changing the industry as we know it, and deserves to be discussed and evaluated (although perhaps not in that order).

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