Posted tagged ‘books’

Tracking Consumers : Not Just For the FBI

March 15, 2009

person-question_1According to an article on BusinessWeek.com, a new company named Sense Networks is working to track consumer movements through their cell phones. It then groups consumers by ‘tribes’ based upon the places they visit and upon common behaviors.

In the article, the focus is on how this data could be used to create much more targeted advertising campaigns, but upon reading it, I began thinking about how it could be used by magazines, newspapers and books.

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Writing Quotes for the new year….

January 3, 2009

Sometimes we all need a little inspiration … or something to distract us from our lack of it. So here are some quotes on writing I particularly liked.

Don’t tell me the moon is shining; show me the glint of light on broken glass.  ~Anton Chekhov

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Q&A: Self-publishing

January 2, 2009

The digital age has impacted publishing in a wide-variety of ways. I’ve heard people who used to work at traditional publishers talk about how before the computer they would cut and paste – with paper and glue – to move things around for ‘new editions.’ Perhaps one of the biggest changes has been the author shift towards self-publishing. With Amazon and the internet, they don’t need the traditional publishers to place their books on shelves; and self-pubslihing allows them to stay in control and keep a greater percentage of the profits. In order to better understand the trend towards self-publishing, below you’ll find a Q&A I conducted with John Marino of BRIO publishing.

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Some Cheese with that Whine… Books and new media

December 23, 2008

This is the third part of my multi-part series, “Some Cheese with that Whine …”, a follow up to the first and second part, on books. Publishing companies have a lot to ‘whine’ about these days – social media, free web content, etc. But instead, some of them are actually going out and doing things about it. Some are investing in new marketing initiates and proving that books are still an entertainment sector, capable of entertaining the masses.

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The Book Industry is NOT the music industry.

November 11, 2008

I’m getting tired of people saying that the book industry has the advantage of seeing what happened when the music industry went digital, or that the book industry is going the way of the music industry because of the digital revolution. The two are not really so alike. Yes, both are/were threatened by their impeding digitalization. But that’s just about where the similarities end.

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