Posted tagged ‘books’

Tracking Consumers : Not Just For the FBI

March 15, 2009

person-question_1According to an article on BusinessWeek.com, a new company named Sense Networks is working to track consumer movements through their cell phones. It then groups consumers by ‘tribes’ based upon the places they visit and upon common behaviors.

In the article, the focus is on how this data could be used to create much more targeted advertising campaigns, but upon reading it, I began thinking about how it could be used by magazines, newspapers and books.

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Writing Quotes for the new year….

January 3, 2009

Sometimes we all need a little inspiration … or something to distract us from our lack of it. So here are some quotes on writing I particularly liked.

Don’t tell me the moon is shining; show me the glint of light on broken glass.  ~Anton Chekhov

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Q&A: Self-publishing

January 2, 2009

The digital age has impacted publishing in a wide-variety of ways. I’ve heard people who used to work at traditional publishers talk about how before the computer they would cut and paste – with paper and glue – to move things around for ‘new editions.’ Perhaps one of the biggest changes has been the author shift towards self-publishing. With Amazon and the internet, they don’t need the traditional publishers to place their books on shelves; and self-pubslihing allows them to stay in control and keep a greater percentage of the profits. In order to better understand the trend towards self-publishing, below you’ll find a Q&A I conducted with John Marino of BRIO publishing.

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Some Cheese with that Whine… Books and new media

December 23, 2008

This is the third part of my multi-part series, “Some Cheese with that Whine …”, a follow up to the first and second part, on books. Publishing companies have a lot to ‘whine’ about these days – social media, free web content, etc. But instead, some of them are actually going out and doing things about it. Some are investing in new marketing initiates and proving that books are still an entertainment sector, capable of entertaining the masses.

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The Book Industry is NOT the music industry.

November 11, 2008

I’m getting tired of people saying that the book industry has the advantage of seeing what happened when the music industry went digital, or that the book industry is going the way of the music industry because of the digital revolution. The two are not really so alike. Yes, both are/were threatened by their impeding digitalization. But that’s just about where the similarities end.

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Google. Not a Media Giant?

November 10, 2008

The recent settlement with Google will take a long time still before we feel all the effects but what it proves is that copyrights mean something. And it serves to remind us that Google began life as a search engine, not a content provider.

With the invention of the internet, came the idea that content should be free. Consumers like to consumer free content. But, as many in the publishing industry have come to realize almost too late, it is not free to produce. And what can be produced for free, lacks the editorial filters to ensure quality.

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Books: The Only Ad free Media Today

October 28, 2008

I discussed a little bit in my last post how media these days seems to revolve around advertisers. It’s no longer a system where content is created for readers, then advertisers pay to be seen by those reads. Now, frequently, content is devised to interest advertisers, since they pay the overhead costs, then it is ‘marketed’ to readers.

Most of our media today exposes us to ads. Conservative sources say the average American is exposed to at least 347 ads a day – but other estimates are as high as 3000 ads. Newspapers, magazines and websites all expose us to them. The only media source that doesn’t expose us these days is books – except for the few pages at the back that tell us other books the publisher thought we might like.

Maybe that is part of the reason e-books and e-book readers haven’t caught on as much as their manufacturers might like.

Books are the one media that consumers really expect to be what THEY want. They aren’t personally interested in book brands – most readers couldn’t tell you who publishes their favorite books. They read because they enjoy it, because it provides a longer escape from reality then a magazine. So, any attempts to change this reading behavior is sure to be slow. And it needs to really consider what readers want and how they use books. (Bnet recently wrote an article on this).

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