Posted tagged ‘bookstores’

Books: The Only Ad free Media Today

October 28, 2008

I discussed a little bit in my last post how media these days seems to revolve around advertisers. It’s no longer a system where content is created for readers, then advertisers pay to be seen by those reads. Now, frequently, content is devised to interest advertisers, since they pay the overhead costs, then it is ‘marketed’ to readers.

Most of our media today exposes us to ads. Conservative sources say the average American is exposed to at least 347 ads a day – but other estimates are as high as 3000 ads. Newspapers, magazines and websites all expose us to them. The only media source that doesn’t expose us these days is books – except for the few pages at the back that tell us other books the publisher thought we might like.

Maybe that is part of the reason e-books and e-book readers haven’t caught on as much as their manufacturers might like.

Books are the one media that consumers really expect to be what THEY want. They aren’t personally interested in book brands – most readers couldn’t tell you who publishes their favorite books. They read because they enjoy it, because it provides a longer escape from reality then a magazine. So, any attempts to change this reading behavior is sure to be slow. And it needs to really consider what readers want and how they use books. (Bnet recently wrote an article on this).

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