Posted tagged ‘borders’

A Publishing Brand

February 17, 2009

Today, I received my latest Borders Member email, and included a mention of the book Deeper, part of a series by Roderick Gordon and Brian Williams, released earlier this month. None of that is significant, on it’s own. However, the first line of the ad for the book is, “From the publisher of J.K. Rowling’s Harry Potter books come another series about a boy and the depths of evil.”

picture-3The idea that the book is being marketed to the Harry Potter audience is what caught my eye. Is Scholastic (probably one of the publishing companies best known to consumers as a brand, and therefore well positioned to try this) trying to brand their company? Traditionally, publishing companies have tried to brand books by author. The opening line of this ad  doesn’t NAME the publisher in question. So it is assuming that consumers either know who published Harry Potter, or that they don’t care but will buy from that publisher BECAUSE of what they’ve previously published.

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Some Cheese with that Whine … Books, their readers and the big E

December 10, 2008

This is the second part of my multi-part series, “Some Cheese with that Whine …”, a follow up to the first part, on books (here). Publishing companies have a lot to ‘whine’ about these days. There are a lot of problems they are facing and they don’t seem to be able to figure out how to climb out of the holes they’ve dug for themselves.

The Whine….

Today’s book publishing world is worried about the changes in format (print to electronic), and is very focused on trying to wedge their way into the consumer conscious. With all the other types of ‘entertainment’ media out there, books take up a smaller portion of the industry then they once did. Publishers are trying (some in very interesting ways) to make their books stand out, and the convince customers to buy their products. So here’s some discussion on E Books, and the people who (still) read.

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