Posted tagged ‘digital media’

Some Cheese for that Whine… Newspapers (Part 1): Changing Distribution

February 28, 2009

dog-newspaper-21I recently finished a series of “Some cheese for that whine” on the book industry. Now, it’s time to turn our focus to an arguably more doomed industry: the newspaper industry. There are a lot of major issues facing the news world today, and competing with the internet is among the most demanding.

The image of a young boy with a baseball cap, riding a bike with a satchel of newspapers is a pretty American image – but the movement toward digital media may mean no more newspaper boys, and no more having fido fetch the paper (though who gets to tell them they’re fired?)

Newspapers have been threatened before. They were said to be doomed with the birth of radio… and again with the birth of TV. However, this time is different.

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The Facebook Fetish: Marketing for Free

February 4, 2009

I have often mentioned my view of social networking as a marketing tool; I have always thought it was ineffective and sort of pointless. Well, I’ve changed my mind. Recently we were discussing social networking in my publishing thesis class, and facebook and myspace came up. I raised the question, “Has anyone in here actually used facebook successfully as a marketing tool? Do you click through to ads, or is it a waste?”

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Can’t we all just be friends?

February 2, 2009

As a advocate of digital media, I wanted to stand up for ebooks and digital magazines. Before you think I’m unloyal to print products, I don’t necessarily think they need to compete – I think they can serve different needs in our everyday lives, and that there is a place for both digital and print products. I think like so many other things, new technology and the printed word are at opposite ends of a pendulum, and right now it is swinging toward digital, but eventually it will settle in the middle.

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