Posted tagged ‘digital’

From the other side of the bathtub – An interview with BusinessMedia.co.uk

January 30, 2009

Yesterday I did an interview for Business Media.co.uk on B2B publishing, how I got here, and where I see the industry going. Check out the post on their website: BusinessMedia.co.uk for the full interview… below is an excerpt.

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Basically… people are lazy

January 28, 2009

Basically, people are lazy. Publishers forget this. Even I did. They want “content” – no matter what the format – delivered to where ever they are already reading things. They don’t want to have to go looking for something to read – they’d rather it be delivered to their doorstep, to their inbox or to their blackberry/iphone etc.

However, as a recent post on MediaPost Magazines mentions,

“I realized that what I like about Time, or any print vehicle for that matter – be it magazine or newspaper or broadsheet or pamphlet – is that I am exposed to tidbits of information and long-form thought pieces that I don’t necessarily want to fetch.”

It is this quality that magazines, newspapers and print producers of every kind need to remember. If they choose their market, they can provide things that that market didn’t know it wanted to read – but that they will find interesting, nonetheless. While, essentially, this is what “cookies” (web sites use cookies to track what you look at to provide you ads you are most likely to be receptive to) do for advertising, nothing currently exists that can bring together different written content and deliver it in an interesting package and deliver it to the consumer – without them having to do a lick of work.

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