Posted tagged ‘ecommunity’

E-Magazines : An interesting Model

October 13, 2008

Many magazines (and publishing companies) are fighting the move to the web with all they have in them, rather then viewing it as a new tool to use. But not all.

One of the classes I’m taking at Pace University this semester is a marketing class and we are talking about how, since the internet, consumers are expecting more and more personalized products and services. As Kassia Krozser recently posted on Booksquare, “The pain will come for those (textbook industry, anyone?) clinging to old business models.”

What this means is that publishing companies need to look for ways to embrace technology. This, of course, will be different for each of the different ‘types’ of publishing (magazines, books, etc.), but embrace it they must.


Take what Mitch Fox is doing at 8020 Media. Essentially, they are creating magazines out of user generated content.