Posted tagged ‘electronic media’

Some Cheese for that Whine… Newspapers (Part 1): Changing Distribution

February 28, 2009

dog-newspaper-21I recently finished a series of “Some cheese for that whine” on the book industry. Now, it’s time to turn our focus to an arguably more doomed industry: the newspaper industry. There are a lot of major issues facing the news world today, and competing with the internet is among the most demanding.

The image of a young boy with a baseball cap, riding a bike with a satchel of newspapers is a pretty American image – but the movement toward digital media may mean no more newspaper boys, and no more having fido fetch the paper (though who gets to tell them they’re fired?)

Newspapers have been threatened before. They were said to be doomed with the birth of radio… and again with the birth of TV. However, this time is different.

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From the other side of the bathtub – An interview with BusinessMedia.co.uk

January 30, 2009

Yesterday I did an interview for Business Media.co.uk on B2B publishing, how I got here, and where I see the industry going. Check out the post on their website: BusinessMedia.co.uk for the full interview… below is an excerpt.

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Repost – Ebook Vs. Paper

August 7, 2008

I came across this recently and thought it was worth reposting here. Note: THIS IS AN EXCERPT, REPOSTED; for the original, click HERE.

One useful flip test consists of mentally switching the order of appearance of a new technology and an existing one.  At a conference years back I was sitting on a panel that was asked to talk about future of the book.  As the discussion was heating up about the inevitability of the electric media, someone on the panel (I wish it had been me) proposed a flip test.  He said  “Let’s say the world has only e-books, then someone introduces this technology called ‘paper.’  It’s cheap, portable, lasts essentially forever, and requires no batteries.  You can’t write over it once it’s been written on, but you buy more very cheaply.  Wouldn’t that technology come to dominate the market?”  It’s fair to say that comment changed the direction of the panel.

I think that looking at things from this slightly different perspective is interesting. It allows us to disregard some of our personal prejudices, whether you feel eBooks will eventually surpass paper as the standard media or not. From an ebook will P.O.V: suddenly you see the potential of paper. From a paper P.O.V.: suddenly you see where eBooks may provide additional services, that paper can not.
As the name of the test suggests, the flip test turns everything on it’s head.