Posted tagged ‘magazine’

E-Magazines : An interesting Model

October 13, 2008

Many magazines (and publishing companies) are fighting the move to the web with all they have in them, rather then viewing it as a new tool to use. But not all.

One of the classes I’m taking at Pace University this semester is a marketing class and we are talking about how, since the internet, consumers are expecting more and more personalized products and services. As Kassia Krozser recently posted on Booksquare, “The pain will come for those (textbook industry, anyone?) clinging to old business models.”

What this means is that publishing companies need to look for ways to embrace technology. This, of course, will be different for each of the different ‘types’ of publishing (magazines, books, etc.), but embrace it they must.

Magazines

Take what Mitch Fox is doing at 8020 Media. Essentially, they are creating magazines out of user generated content.

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Mygazines.com, Audible Parenting and the dumbest generation ever

September 18, 2008

Most people in publishing have acknowledged that publishing is in a transition phase right now. With the digital bubble, everyone tried to grab a piece of the pie – but it didn’t always taste very good. Digital content brings with it it’s own problems. For magazines that includes how to make profit on something you’re giving away and how digital advertising will in turn affect print advertising.

Despite the fact that many readers are getting more of their information online these days, many magazines still don’t have a successful website, with an easily navigated digital version of the magazine. (Or easily navigated pages) In comes Mygazines.com. It has done what many mags failed to do – it has designed a simple, easy to use reader that allows members to browse pdfs of many popular magazines. The magazines are uploaded by users, and there is a surprising variety available. While the site will likely fall into trouble soon, since it defies copyright laws, it still shows what is possible and inspires the question: Is the lack of good content or design simply that print people can’t think digital?

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B2B Publishing

June 26, 2008

As I finish my first month working for a business to business magazine, I have some reflections to share.

First, for anyone who doesn’t know a business to business magazine is a magazine on the industry (in this case the pet industry) for other professionals. Pet Business is a magazine that is written for mom & pop pet stores – small independently owned stores. Our advertisers are manufacturers who sell products to the stores, so that the stores can sell them to the consumer. So the majority of our editorial falls into two categories: how to sell that merchandise to the consumer more effectively, and how to choose manufacturers more effectively.

As my first job in publishing, I expected to suddenly be overwhelmed with how much I didn’t know. That actually hasn’t happened too much. Most of the things I’ve found I know a reasonable amount about, and the things I don’t generally can be excused because they involve knowing the company well and knowing what we, specifically, do – which I will learn as I work here for extended periods of time.

Overall, things have gone fairly well. My first article will be published in the August issue (shipping end of July) and my first feature should go into the Grooming Supplement that is being included with the September issue. I’m looking forward to my first trade shows (Pet Fashion week in NYC end of August and Las Vegas in September).

After the September issue comes out I am going to start working on freelancing again. I have several ideas, and articles I was working on during the school year, and I need to start actively freelancing. So expect posts on that in the near future as I begin writing query emails.