Posted tagged ‘malcom gladwell’

Building to a Tipping Point

December 15, 2008

Malcolm Gladwell begins his discussion in The Tipping Point with an explanation of how ideas, behaviors, messages and products spread the same way that viruses do. Like epidemics, successfully marketed products are contagious; small changes can have large impacts; and changes happen in a hurry.
When job hunting, you can consider yourself the product being marketed. As with a product, these three things are important. By making yourself “contagious,” you make sure that your abilities and news that your job hunting pass quickly through your network and beyond. Small changes, such as making a new acquaintance or volunteering to work an event, can have a big impact on your success. Remembering to write out a personalized thank you note, and mailing it in may be exactly the touch needed. Finally, when a job becomes available, chances are good things will move quickly and you need to be ready for that, by having a resume prepared for each type of job you are interested in.

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