Posted tagged ‘new technology’

The Facebook Fetish: Marketing for Free

February 4, 2009

I have often mentioned my view of social networking as a marketing tool; I have always thought it was ineffective and sort of pointless. Well, I’ve changed my mind. Recently we were discussing social networking in my publishing thesis class, and facebook and myspace came up. I raised the question, “Has anyone in here actually used facebook successfully as a marketing tool? Do you click through to ads, or is it a waste?”

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Can’t we all just be friends?

February 2, 2009

As a advocate of digital media, I wanted to stand up for ebooks and digital magazines. Before you think I’m unloyal to print products, I don’t necessarily think they need to compete – I think they can serve different needs in our everyday lives, and that there is a place for both digital and print products. I think like so many other things, new technology and the printed word are at opposite ends of a pendulum, and right now it is swinging toward digital, but eventually it will settle in the middle.

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