Posted tagged ‘online’

Some Cheese for that Whine… Newspapers (Part 1): Changing Distribution

February 28, 2009

dog-newspaper-21I recently finished a series of “Some cheese for that whine” on the book industry. Now, it’s time to turn our focus to an arguably more doomed industry: the newspaper industry. There are a lot of major issues facing the news world today, and competing with the internet is among the most demanding.

The image of a young boy with a baseball cap, riding a bike with a satchel of newspapers is a pretty American image – but the movement toward digital media may mean no more newspaper boys, and no more having fido fetch the paper (though who gets to tell them they’re fired?)

Newspapers have been threatened before. They were said to be doomed with the birth of radio… and again with the birth of TV. However, this time is different.

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From the other side of the bathtub – An interview with BusinessMedia.co.uk

January 30, 2009

Yesterday I did an interview for Business Media.co.uk on B2B publishing, how I got here, and where I see the industry going. Check out the post on their website: BusinessMedia.co.uk for the full interview… below is an excerpt.

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Basically… people are lazy

January 28, 2009

Basically, people are lazy. Publishers forget this. Even I did. They want “content” – no matter what the format – delivered to where ever they are already reading things. They don’t want to have to go looking for something to read – they’d rather it be delivered to their doorstep, to their inbox or to their blackberry/iphone etc.

However, as a recent post on MediaPost Magazines mentions,

“I realized that what I like about Time, or any print vehicle for that matter – be it magazine or newspaper or broadsheet or pamphlet – is that I am exposed to tidbits of information and long-form thought pieces that I don’t necessarily want to fetch.”

It is this quality that magazines, newspapers and print producers of every kind need to remember. If they choose their market, they can provide things that that market didn’t know it wanted to read – but that they will find interesting, nonetheless. While, essentially, this is what “cookies” (web sites use cookies to track what you look at to provide you ads you are most likely to be receptive to) do for advertising, nothing currently exists that can bring together different written content and deliver it in an interesting package and deliver it to the consumer – without them having to do a lick of work.

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Mixed Blessings 4 Magazines

October 17, 2008

According to Mr. Magazine,

“The number of new magazine launches for the third quarter of 2008 exceeded that of the similar period of 2007 by 29 magazines. For the first time this year, the new magazine launches reversed the huge downturn trend that started with the third quarter of 2007 and continued throughout the first half of 2008.”

While this means that obviously those starting new magazines don’t believe the industry is doing as poorly as those in it do, it also means more competition for decreasing ad dollars. But, while most magazines that have passed their first birthday are worried, according to Media Life MagazinesEurope’s business elite has increased its readership.”

You may think this just means that the business elite are an older generation – but according to the survey that reveled these findings, those same people have “ramped up their consumption of news online,” but

“…they have not cut back on their consumption of traditional sources of news. Key among the reasons, believe the researchers, the print titles are portable, which fits well into an on-the-go lifestyle. But another key factor is trust. Those readers trust what they read in those publications over what they read online.”

This seems to be extremely positive. It means that there is a differentiation here between print publications and online media that is possibly, hopefully, a sign of a new trend that will filter down. It’s consumers consuming print (vs electronic media) BECAUSE it is print. Rather then reading the news on their blackberries or other small electronic devices they are reading it in print because of what print offers that online media does not: gatekeepers.

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Mygazines.com, Audible Parenting and the dumbest generation ever

September 18, 2008

Most people in publishing have acknowledged that publishing is in a transition phase right now. With the digital bubble, everyone tried to grab a piece of the pie – but it didn’t always taste very good. Digital content brings with it it’s own problems. For magazines that includes how to make profit on something you’re giving away and how digital advertising will in turn affect print advertising.

Despite the fact that many readers are getting more of their information online these days, many magazines still don’t have a successful website, with an easily navigated digital version of the magazine. (Or easily navigated pages) In comes Mygazines.com. It has done what many mags failed to do – it has designed a simple, easy to use reader that allows members to browse pdfs of many popular magazines. The magazines are uploaded by users, and there is a surprising variety available. While the site will likely fall into trouble soon, since it defies copyright laws, it still shows what is possible and inspires the question: Is the lack of good content or design simply that print people can’t think digital?

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